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| How We Do It |
 Strategic planning
MPowered PR believes that working smart means methodical, consistent communication with your audiences – recognizing broader trend and technology issues and leveraging them to position your company as a market leader.
Putting together a public relations program can involve layers of strategy and numerous tactics depending on your overall objectives. We believe in and excel at developing these types of solid PR programs from the ground up. We also believe the best tactics come down to talent and resources. We have both…
 Media relations
We think big (we’re thinking anyway, so why not?!) and offer our clients the same powerful tools any large, larger or too-big agency would use to support a strategic public relations program.
MPowered PR uses Bacon’s Data, the industry’s most comprehensive media database, to expertly build key analyst and editorial relationships on your behalf and maximize your media placements.
A larger agency will often differentiate itself by saying only they’ve got all the best PR tools, unlike smaller agencies or consultants. That the little guys may actually return your phone calls, but they don’t have access to the powerful media intelligence that sets them, and therefore you, apart. Well…we do, too! We do because we know that’s what it takes to run a solid program. We also know you don’t have to sacrifice personal service as part of the deal.
 Writing services
MPowered PR firmly believes in readability within the message, plain English within the written discussion of technology. We often work with the most technical contacts at our client firms, as we are fluent in the language of engineering.
Yet while we speak engineer, we feel our primary job is to translate that language to a broader audience – one frequently more interested in the benefits of the technology rather than the technology itself.
We also understand that press releases, product reviewers’ guides, contributed articles and case studies, even something as simple as a well thought-out pitch, represent you to the editor, analyst or general audience we’re targeting. We take all we know about a client to craft an interesting yet succinct message that really pulls the reader in. After all, if you can’t get their attention how are you going to make them want to know more? |
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